May 8th Friday Class - Marketing for Your Herbal Business: Share your herbal offerings with clarity and confidence with Allison
A foundational class on how to share your herbal work, reach the right people, and build a simple marketing system.
In this class, we break down the essentials of marketing for herbalists. You’ll learn how to define your brand, communicate your offerings clearly, and explore the different channels that help people discover and engage with your work.
From email marketing and websites to social media and in-person connection, we’ll look at how these tools work together to support a sustainable business.
Whether you're offering products, services, education, or creative projects, this class provides the foundational tools to share your work with clarity, confidence, and intention.
What You’ll Learn
• How to clearly explain what you do and why it matters
• How to reach the right people for your herbal work
• The key marketing channels available beyond social media
• Why email marketing is one of the most powerful tools for small businesses
• How websites and landing pages help guide people toward your offerings
• How marketing funnels turn curiosity into real customers
• How to build a simple, sustainable marketing system for your work
Teacher Bio:
Allison Graham
Marketing Strategist | Entrepreneur | Herbalist | Connect on Instagram
Allison is a marketing strategist and herbalist who helps mission-driven brands turn their ideas into clear, effective marketing systems.
Her path into marketing began in an unexpected place — behind a bar, as a professional bartender, crafting drinks, reading people, and learning how atmosphere, story, and experience shape the way we connect.
Around the same time, Allison was deepening her relationship with plants through the study of nutrition, herbal medicine, and over a decade of yoga practice. What began as personal exploration eventually found its way back into her work. She began crafting herbal elixirs and bringing Herbal Elixir Bars to festivals and gatherings around the world.
Through years of working alongside herbalists, educators, and community builders, Allison saw how many purpose-driven businesses were doing powerful work but lacked the systems to communicate their work clearly.
Today, Allison helps purpose-driven brands translate their work into marketing systems that actually function — from email funnels and launch strategy to long-term content ecosystems. Her work focuses on building thoughtful infrastructure that nurtures community, communicates value clearly, and supports steady, sustainable revenue.
A foundational class on how to share your herbal work, reach the right people, and build a simple marketing system.
In this class, we break down the essentials of marketing for herbalists. You’ll learn how to define your brand, communicate your offerings clearly, and explore the different channels that help people discover and engage with your work.
From email marketing and websites to social media and in-person connection, we’ll look at how these tools work together to support a sustainable business.
Whether you're offering products, services, education, or creative projects, this class provides the foundational tools to share your work with clarity, confidence, and intention.
What You’ll Learn
• How to clearly explain what you do and why it matters
• How to reach the right people for your herbal work
• The key marketing channels available beyond social media
• Why email marketing is one of the most powerful tools for small businesses
• How websites and landing pages help guide people toward your offerings
• How marketing funnels turn curiosity into real customers
• How to build a simple, sustainable marketing system for your work
Teacher Bio:
Allison Graham
Marketing Strategist | Entrepreneur | Herbalist | Connect on Instagram
Allison is a marketing strategist and herbalist who helps mission-driven brands turn their ideas into clear, effective marketing systems.
Her path into marketing began in an unexpected place — behind a bar, as a professional bartender, crafting drinks, reading people, and learning how atmosphere, story, and experience shape the way we connect.
Around the same time, Allison was deepening her relationship with plants through the study of nutrition, herbal medicine, and over a decade of yoga practice. What began as personal exploration eventually found its way back into her work. She began crafting herbal elixirs and bringing Herbal Elixir Bars to festivals and gatherings around the world.
Through years of working alongside herbalists, educators, and community builders, Allison saw how many purpose-driven businesses were doing powerful work but lacked the systems to communicate their work clearly.
Today, Allison helps purpose-driven brands translate their work into marketing systems that actually function — from email funnels and launch strategy to long-term content ecosystems. Her work focuses on building thoughtful infrastructure that nurtures community, communicates value clearly, and supports steady, sustainable revenue.